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	ITAL: Information Technology and Libraries
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Information for Advertisers

To place an advertisement in ITAL, please contact:

Doug Lewis
DGLewis@mindspring.com
Jordan Gareth Inc.
4920 Highway 9, #141
Alpharetta, GA 30004
Voice (770) 333-1281
Fax (404) 806-7745

Readership Information:
Information Technology and Libraries is read by administrators, librarians, and information technologists interested in all aspects of information technology. These readers include library directors, systems managers and analysts, automation consultants, and both technical and public service librarians using technology to serve users.

More than half of readers are members of the Library and Information Technology Association (LITA), a division of the American Library Association. Subscribers include all types of libraries around the globe.

LITA is concerned with the planning, development, design, application and integration of technologies within the library and information environment, with the impact of emerging technologies on library service, and with the effect of automated technologies on people.

Editorial
Information Technology and Libraries is the official publication of the Library and Information Technology Association. This quarterly refereed journal publishes material related to all aspects of libraries and information technology, including library automation, access to information through technology, digital libraries, electronic journals/electronic publishing, computer security, intellectual property rights, library consortia, technical standards, and software development.

Web Advertising
ITAL web pages receive an average of 22,000 hits per month. Advertising is accepted on the ITAL web site within certain guidelines. Contact the ad agent for policies, specifications and rates.

Regular Features
Communications. Book reviews and software reviews are regularly included with feature articles.

Circulation As of January 1, 2010

LITA Members 3,378

Subscribers 732

Nonpaid 51

Total 4161

Issuance and Closing Dates

Issue	Space Reservations Due	Materials Due
March 2010	December 18, 2009	January 11, 2010
June 2010	April 2, 2010	April 23, 2010
September 2010	June 18, 2010	July 20, 2010
December 2010	September 24, 2010	October 15, 2010

Page Rates

Space	1X	2x	4x
Full page	$675	$635	$590
2/3 page	$575	$550	$520
1/2 page	$525	$500	$470
1/3 page	$450	$430	$410
1/4 page	$340	$320	$300

Premium Positions
Cover 2	10%
Cover 3	5%
Cover 4	20%

Other premium positions 10%

Add Color (covers only)
Second Color-Process	$320
4/C-Fractional Page	$625
4/C-Per Page	$725

Film for PMS colors must be provided as process screen builds.
Single negatives for PMS colors are not acceptable

Mechanical Specifications	Width x Depth(in inches)
Full page	7 1/2 x 9 5/8
2/3 page	4 5/8 x 8 1/4
1/2 page vertical	3 5/16 x 8 1/4
1/2 page horizontal	7 x 4 1/8
1/3 page vertical	2 1/4 x 8 1/4
1/4 page	3 1/2 x 4 1/8

Publication trim size: 8 3/8" x 10 7/8"

Untrimmed size: 8 5/8" x 11 1/8"

Three column format: Column is 2 3/16" x 8 1/4"
Full page bleed ads (8 5/8" x 11 1/8") are accepted; no fraction bleeds.

Printing: Offset

Binding: Saddle-wire stitched

Materials: High-resolution, 2400-dpi, X/1-a PDF files required (fonts embedded).

Advertising Placement

Advertisements are placed according to the mechanical production requirements for each issue. Requests for patterned position of units in the same issue will be accepted for a surcharge of 10% of the earned rate for each of the units involved, subject to mechanical production requirements.

Frequency and
Combined Rates

Frequency rates are based on the total number of insertions of 1/6 page or more used within a 12-month period. Each page of a two-page spread is considered one insertion. Contract holders will be given reasonable notice of any increase in rates and will be given the opportunity to cancel contracts at the time the rate change becomes effective.

Agency Commissions

Agency commission is 20% of gross for recognized agencies. Manufacturing charges are noncommissionable. There is no cash discount.

Payment

First-time advertisers or agencies are required to pay at the time of the initial order. Other accounts are payable within 30 days of the invoice. Non-U.S. advertisers are required to pay in U.S. currency at the time of the initial order.

Advertisers and their agencies have dual liability for payment. Conflicting agreements between advertisers and agencies, even if listed on insertion orders, are superseded by this condition of the American Library Association.

Copy and Contract Regulations

All advertising is subject to publisher's approval.

Advertisers and advertising agencies assume liability for all printed advertising content (text and illustrations) and also assume responsibility for any claims against the publisher resulting from that content.

Cancellations are not accepted after the closing dates for space reservations. Covers and special positions cannot be canceled. All cancellations must be confirmed in writing.