Conference Hall Traffic Patterns Study Presented at Midwinter 2008 meeting in Philadelphia  

Abstract:  At the 2008 Midwinter Meeting, ethnoMetrics (Benton Harbor, MI) presented the results of various time/movement studies they conducted of the exhibit floor at the 2007 Annual Conference in Washington, DC. These studies analyzed attendee behavior, including traffic patterns, use of common areas, and level of engagement with exhibitors.  The purpose of this type of analysis is to assist exhibitors in determining where to position themselves on the exhibit floor in order to optimize their visibility and attract visitors, and to assist conference planners arrange the various components of the exhibit floor in order to provide an enjoyable experience for the attendees.