The Job Description
Are the skills needed clear?
Are the competencies needed clear?
What is the work to be done? Will the work evolve, change?
What are the perks?
What is the potential for moving/changing/growing/creating?
What does the professional development look like?
Where is the library going? Where is the library now?
How is diversity valued in the job?
Highlight opportunities and highlight what makes this a 
"contemporary and interesting" job based on principles and 
values of librarianship.

The Job Announcement
What is attractive about the library?
The University or Parent Organization?
The city/town?
The region of the country?
What is the multicultural/diverse history/currents events in the area?
How is diversity valued by the organization, the region?
Why your organization? What makes your organization unique? 
Better? Why start here if it is an entry level position? Why move here?